eugenia lee

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Artifact: Media Planner Vision Deck

Storyboards for a design-led product pitch for a comprehensive ad campaign planning tool.

My Role

I mentored and collaborated with a junior designer to create a conceptual design and pitched it to cross-functional stakeholders. I illustrated all the storyboards and created the pitch deck.

Timeline

Design: Feb 2020 – Jul 2023

Team Size

2 Designers
1-2 Product Managers
1 UX Researcher

My Role

I mentored and collaborated with a junior designer to create a conceptual design and pitched it to cross-functional stakeholders. I illustrated all the storyboards and created the pitch deck.

Timeline

Design: Feb 2020 – Jul 2023

Team Size

2 Designers
1-2 Product Managers
1 UX Researcher

Background

A product manager asked the design team to explore opportunities to improve pre-campaign planning for DSP clients. I partnered with another designer to research the space and develop a storyboard-driven product vision for leadership review.

Key Challenges

  • Planning insights existed only at the line-item level, making campaign-level decisions difficult.

  • Planner tools were fragmented and offered limited actionability.

  • Pre-campaign planning required significant manual effort and workarounds.

Mini-storyboard drafted early on in the design process

Background

A product manager asked the design team to explore opportunities to improve pre-campaign planning for DSP clients. I partnered with another designer to research the space and develop a storyboard-driven product vision for leadership review.

Key Challenges

  • Planning insights existed only at the line-item level, making campaign-level decisions difficult.

  • Planner tools were fragmented and offered limited actionability.

  • Pre-campaign planning required significant manual effort and workarounds.

Mini-storyboard drafted early on in the design process

Downstream Impact

Although the concept itself was not resourced, this work shaped future product direction and design decisions across the platform.

Workflow simplification principles later applied in Streamlining Workflows.

Unified overview patterns evolved into Mission Control.

Downstream Impact

Although the concept itself was not resourced, this work shaped future product direction and design decisions across the platform.

Workflow simplification principles later applied in Streamlining Workflows.

Unified overview patterns evolved into Mission Control.

About this Artifact

This work represents the outcome of extensive research and design iteration. Rather than documenting the full end-to-end process here, I’m presenting this page as a design artifact that highlights the vision, craft, and storytelling used to communicate a product concept to stakeholders.

About this Artifact

This work represents the outcome of extensive research and design iteration. Rather than documenting the full end-to-end process here, I’m presenting this page as a design artifact that highlights the vision, craft, and storytelling used to communicate a product concept to stakeholders.

Media Planner Pitch Deck

WORKFLOW COLLAPSED FOR BREVITY

(They're just low-fidelity mocks that illustrate the above storyboard description)

WORKFLOW COLLAPSED FOR BREVITY

(They're just low-fidelity mocks that illustrate the above storyboard description)

WORKFLOW COLLAPSED FOR BREVITY

(They're just low-fidelity mocks that illustrate the above storyboard description)

Scenario C

The remaining content follows the same pattern. For brevity, this section includes only the storyboard slides for Scenario C, with low-fidelity explorations omitted.

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