Principal Product Designer with 11+ years of experience designing human-centered B2B SaaS systems. I bring clarity to complex, data-heavy workflows so people can think less and do more.
Principal Product Designer with 11+ years of experience designing human-centered B2B SaaS systems. I bring clarity to complex, data-heavy workflows so people can think less and do more.
Principal Product Designer with 11+ years of experience designing human-centered B2B SaaS systems. I bring clarity to complex, data-heavy workflows so people can think less and do more.
Principal Product Designer with 11+ years of experience designing human-centered B2B SaaS systems. I bring clarity to complex, data-heavy workflows so people can think less and do more.
CASE STUDIES
CASE STUDIES
CASE STUDIES
CASE STUDIES
From strategy to shipment: end-to-end B2B initiatives that transform complex data into high-impact products
From strategy to shipment: end-to-end B2B initiatives that transform complex data into high-impact products
From strategy to shipment: end-to-end B2B initiatives that transform complex data into high-impact products
Mission Control
Redesigned an ad platform landing page experience into a centralized workflow hub, increasing daily engagement from 15% → 85% and making it the primary entry point for campaign management.
WORKFLOW STRATEGY · SYSTEMS DESIGN
Mission Control
Redesigned an ad platform landing page experience into a centralized workflow hub, increasing daily engagement from 15% → 85% and making it the primary entry point for campaign management.
WORKFLOW STRATEGY · SYSTEMS DESIGN
Mission Control
A comprehensive, customizable dashboard for ad campaign managers to monitor the performance of all their campaigns in one view. Improved landing page user retention from 15% to 85%.
UX RESEARCH · DESIGN · PROTOTYPING
Mission Control
Redesigned an ad platform landing page experience into a centralized workflow hub, increasing daily engagement from 15% → 85% and making it the primary entry point for campaign management.
WORKFLOW STRATEGY · SYSTEMS DESIGN
Artifact: Media Planner Vision Deck
Media Planner Vision Deck (Design Artifact)
Media Planner Vision Deck (Design Artifact)
Media Planner Vision Deck (Design Artifact)
Storyboards for a design-led product pitch for a comprehensive ad campaign planning tool.
A design-led product vision communicated through storyboards, created to align cross-functional teams around a future campaign planning experience.
A design-led product vision communicated through storyboards, created to align cross-functional teams around a future campaign planning experience.
A design-led product vision communicated through storyboards, created to align cross-functional teams around a future campaign planning experience.
STORYBOARDS · DESIGN · PITCH DECK
PRODUCT VISION · STORYTELLING · DESIGN LEADERSHIP
PRODUCT VISION · STORYTELLING · DESIGN LEADERSHIP
PRODUCT VISION · STORYTELLING · DESIGN LEADERSHIP
Streamlined Workflows
A series of initiatives to simplify complex ad campaign workflows, making the UI more intuitive and user-friendly to new campaign managers. Led to a 72% increase in perceived ease of use.
Led a multi-year initiative to simplify core campaign workflows, restructuring complex configuration flows into clearer, scannable experiences and improving perceived ease of use by 72%.
Led a multi-year initiative to simplify core campaign workflows, restructuring complex configuration flows into clearer, scannable experiences and improving perceived ease of use by 72%.
Led a multi-year initiative to simplify core campaign workflows, restructuring complex configuration flows into clearer, scannable experiences and improving perceived ease of use by 72%.
WORKFLOW · INFORMATION ARCHITECTURE
WORKFLOW STRATEGY · INFORMATION ARCHITECTURE · DESIGN LEADERSHIP
WORKFLOW STRATEGY · INFORMATION ARCHITECTURE · DESIGN LEADERSHIP
WORKFLOW STRATEGY · INFORMATION ARCHITECTURE · DESIGN LEADERSHIP
AI Workflow Assistant
Set the design direction for a human-in-the-loop approach to agentic AI, defining how embedded assistants automate routine workflows while keeping humans in control of critical decisions.
AI PRODUCT STRATEGY · SYSTEMS DESIGN · DESIGN LEADERSHIP
AI Workflow Assistant
Set the design direction for a human-in-the-loop approach to agentic AI, defining how embedded assistants automate routine workflows while keeping humans in control of critical decisions.
AI PRODUCT STRATEGY · SYSTEMS DESIGN · DESIGN LEADERSHIP
Streamlined Workflows
Led a multi-year initiative to simplify core campaign workflows, restructuring complex configuration flows into clearer, scannable experiences and improving perceived ease of use by 72%.
WORKFLOW STRATEGY · INFORMATION ARCHITECTURE · DESIGN LEADERSHIP
Streamlined Workflows
Led a multi-year initiative to simplify core campaign workflows, restructuring complex configuration flows into clearer, scannable experiences and improving perceived ease of use by 72%.
WORKFLOW STRATEGY · INFORMATION ARCHITECTURE · DESIGN LEADERSHIP
Omniscope
Unlocked previously hidden data by introducing an explorable forecasting experience for campaign strategists, driving 70% feature adoption in the first month of release.
DATA VISUALIZATION · SYSTEMS THINKING · PRODUCT STRATEGY
Omniscope
Unlocked previously hidden data by introducing an explorable forecasting experience for campaign strategists, driving 70% feature adoption in the first month of release.
DATA VISUALIZATION · SYSTEMS THINKING · PRODUCT STRATEGY
Media Planner Vision Deck (Design Artifact)
A design-led product vision communicated through storyboards, created to align cross-functional teams around a future campaign planning experience.
PRODUCT VISION · STORYTELLING · DESIGN LEADERSHIP
Media Planner Vision Deck (Design Artifact)
A design-led product vision communicated through storyboards, created to align cross-functional teams around a future campaign planning experience.
PRODUCT VISION · STORYTELLING · DESIGN LEADERSHIP
ILLUSTRATION
ILLUSTRATION
ILLUSTRATION
ILLUSTRATION
Antarctic sketches to fantasy scenes: a look at the personal work that fuels my creative spirit.
Antarctic sketches to fantasy scenes: a look at the personal work that fuels my creative spirit.
Antarctic sketches to fantasy scenes: a look at the personal work that fuels my creative spirit.
RESUME
RESUME
RESUME
RESUME
You can find my resume and contact information at the button below.
This version of the resume excludes the password for my case studies. If you would like the password, please contact me directly.
You can find my resume and contact information at the button below.
This version of the resume excludes the password for my case studies. If you would like the password, please contact me directly.
© 2026 Eugenia Lee